If you use data for any reason in your job, you’re implying a degree of trust that it is accurate and actionable. A lot of time and money is spent ensuring that data sent to our analytics tools is formatted correctly with incredible depth.

Unfortunately, very few people stop to consider whether the data they’re using is sent from an actual human and it shows. Through Blue Acorn iCi’s research, our team has found that a median of 20% of enterprise analytics data is from bot traffic. This percentage is catastrophic to organizations.

This means companies are overspending on data storage by at least 20%. Serving content to these bots means organizations are making more API calls, which could also slow down site load speed. This percentage of bot traffic also means a team’s content tests take longer and aren’t as accurate as expected and they’re probably overspending on paid media. Worst of all, making decisions based off of bots could be damaging to the customer experience.

Polluted data impacts nearly everything, and for those who aren’t addressing it, the problem will only get worse. At Blue Acorn iCi, our team takes this very seriously because organizations can’t operate effectively without trustworthy data. By partnering with Adobe, our team has created a solution that seamlessly integrates with every facet of the Adobe Experience Platform.

Our Solution: CJA Bot Detection

Blue Acorn iCi’s CJA Bot Detection is officially an Adobe Accredited solution. For teams that interact with data in any way, this is huge. As Adobe’s trusted partner in remediating bot traffic that torches ad spend and plagues datasets, we’re fighting back. Blue Acorn iCi is helping marketers collect substantial refunds in response to growing ad fraud and helping organizations correct A/B tests that picked the wrong winners. Our team’s partnership with Adobe ensures that the money companies spend on end-to-end digital experiences yields data and decision fidelity that’s unachievable by any other analytics platform.

So what is this CJA Bot Detection solution? It’s a combination of real-time bot detection, supported by a world-class server-side algorithm. That means never having to leave the Adobe Experience Platform interface, and in less than a second, we can classify most traffic on an app or website. and send that data with your analytics server call via Adobe Data Collection Tags. For the more sophisticated bots, our team can process the rest of a site’s traffic and will send the data directly back into Adobe Experience Platform to plug in the gaps.

Once the data is in Adobe Experience Platform, teams can integrate it with Customer Journey Analytics to filter out bots from data views and build audiences that are exclusively human in Adobe Real-Time Customer Data Platform. Now, organizations can create journeys in Adobe Journey Optimizer and send audiences to ad platforms to market to an audience that is real and can be trusted. Blue Acorn iCi’s turnkey solution will fundamentally change how teams operate with data.

If you want to learn more about how CJA Bot Detection can benefit your business, contact Blue Acorn iCi.