[Case Study] Paychex Increases Conversion Rate with Enhanced Optimization Program

Personalization is key to improving the customer experience, and when brands prioritize a custom user experience, it can improve conversion rates by almost 8%. Blue Acorn iCi and Paychex found that optimizing and redesigning the online experience encouraged users to learn more about Paychex and make better informed decisions.

In this case study you’ll learn:

• The benefits of having an experienced partner implementing optimization efforts
• How geolocation homepage customization increased conversions