In this episode of The Funnel, we explore how industrial manufacturing is evolving amid digital disruption and what companies can do to stay competitive. Adobe's Jonathan Burdette joins to share expert insights on how industrial manufacturers can navigate complexity, unlock the value of their data, and deliver more personalized customer experiences.

About Jonathan Burdette

Jonathan leads the global industry strategy for Industrial Manufacturing at Adobe. He serves as a multi-industry strategy lead across High Tech, Automotive & Mobility, Public Sector, and Health & Life Sciences.

Jonathan's work primarily focuses on helping global B2B organizations modernize how they go to market, and he works with C-suite leaders at global manufacturers to translate digital transformation strategies into practical operating models, partner ecosystems, and scalable programs.

Episode Highlights

During the episode, listeners will uncover:

• The difference between manufacturing and industrial manufacturing
• How industrial manufacturers can modernize by leveraging existing data to build more personalized experiences
• How AI is transforming the industry and how teams can get started with building a stronger data foundation

Listen to the full episode here.

• Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/
• Follow Jonathan Burdette on LinkedIn: https://www.linkedin.com/in/jonathanburdette/
• Join Jonathan, Komatsu, and Blue Acorn iCi at this Adobe Summit session.
• Join Jonathan at this B2B Online Session.